Beedesignlab | Frette
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Frette

Spring Summer 2013 – Our first project with Frette: the company’s whole collection of beds and accessories. A new visual image, elegant and sophisticated,  contemporary and fresh.

Fall Winter 2014 dedicated to the concept of travelling in the early 30s, back to the age where travel was an indulgence for privileged high society, back to a time when travelling was glamourous. Shooting at Villa Necchi Campiglio, Milano.

Frette Hospitality dedicated to Hotellerie and luxury Guesthouse. The catalogue has a very graphic and bold style, inspired by the 60s. Black and white pattern, enlighted by accents of vivid colors.

Frette Classics The Essential and Permanent collection, the evergreens and best sellers, with all the technical details and information. Enjoyable, not didascalic, inspiring and playful. We choose a neutral palette of hues (pastels and warm grey), thin typography and a very clean graphic grid.

Photo Adriano Brusaferri, Matteo Imbriani, Sonia Marin

What we did

Concept, Art direction and graphic layout

Date

October 7, 2013

Category

Brand Identity, Communication