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ATM is the public transportation company in Milano.
The Carta della Mobilità is the official report of the company: its purpose is to inform customers about the services offered, benchmark quality standards, declare the results and a commitment to improve.
The Guida ai Servizi is a document for the large public, and shows in detail all the services offered by ATM
In both cases the idea was to design a booklet easy to consult, for journalist or the large public. So the booklet has a pocket format, to make it easy to carry and more handy; use of photography is secondary, and in several situation we use infographic to communicate in a more visual and direct way.
The chooses color palette is fresh and unusual, inspired by the Fifties.

* Project for  Brandon Milano


April 4, 2016


Brand Identity, Communication