Spring Summer Catalogue – Environmental design Blukids Stores
Blukids is the Upim collection for baby and kids. Purpose of the project was to relaunch Blukids and give a new energy to communication of the brand. First steps of the project included redesign of the logo, environmental design for the stores, starting with the first Blukids store at Genova Bolzaneto.
The catalogues shooting took place in CapeTown, South Africa. Project assignments included: concept, location scouting, casting, art direction and final graphic layout. The collection was trendy but practical, done in Italy with very high quality standards, but not expensive. The brief was to create a catalogue with genuine kids: spontaneous, energetic, happy, never posed.
* Project for Nascent Design, photo Lorenzo Scaccini